I Bought It So You Don’t Have To

#5004934 – Seasonal Christmas Ornament, or as it was advertised on argos.ie, Lego Christmas Tree.

And look doesn’t it look lovely?

(This picture actually belongs to gunther.schnitzel who uploaded it to the Brickset Forum.  Argos had deleted the page by the time I got around to getting a screengrab.  If only I’d seen his post before making my purchase!)

But wait a minute…

> Insert record scratch sound effect here <


Looks can be deceiving, and of course I should have read the description:

Warning Sign

Build a LEGO star to place on top of the cardboard Christmas tree, then have fun playing with the 2 minifigures and 3 small holiday models.

 But I was shopping on mobile and I just looked at the tree and yada, yada, yada…

Anyway this is what I ended up with:

(Watch to the end, you don’t want to miss out on the anti-climax!)

And I know, my bad for not fully reading the details, but with nothing to lose I decided to put pen to paper (or fingers to keyboard acutally) and to write to Lego Customer Service – just to let them know that a reseller (Argos) was using a misleading photograph, which does reflect badly on Lego:


I’ll start by saying that this isn’t a complaint about Lego or Lego SaH – I’m just forwarding this on as an FYI that maybe you can send on to your B2B Sales Dept.

I’m getting in touch about your set 5004943, LEGO Christmas Tree. This is what it is called on the argos.ie website, and the single image that is used on the product page is that of a brick built Christmas Tree.

You can have a look here: http://www.argos.ie/webapp/wcs/stores/servlet/Search?storeId=10152&catalogId=14551&langId=111&searchTerms=LEGO+CHRISTMAS+TREE&authToken=

To be fair the description does mention that you “build a star to put on the cardboard Christmas tree”, however when you read the name and look at the image provided a customer can’t help but think that they are purchasing a Lego Christmas Tree – particularly when shopping on mobile.

Anyway as I said above, this is not a complaint about Lego, but I’m not sure how much branding guidelines you give on to re-sellers so I just wanted to make you aware of this.

Thank you!


In true Lego form I got a great reply from Customer Service.

Lego Customer Service

Dear Lisa,

Thanks for getting in touch with us.

I have checked the website you have provided of the Argos offer and I see how this can create a wrong impression. I will pass this on to our sales and retail department so they can look into the advertising Argos has provided for our product.

In any case, thank you very much for bringing this to our attention. As a little extra thank you for taking the time to email us, I have added 50 VIP points to your account that should show up on your account as you read this. I’m sure these will come in useful at some point in the future.

And at the time of writing this post the product has been removed from argos.ie…I wonder if it will reappear soon with an updated image?
So, should you buy this set?

Well for €6.49 you get 2 kid minifigures, and 3 toy builds, oh and the star for the top of the tree.  There’s nothing unique or rare to make it more appealing so its most likely a set that most AFOL’s will be happy to pass over.  

And how about kids?

Well my KFOL (5) was impressed with the tricycle – other than that…meh…

2 thoughts on “I Bought It So You Don’t Have To

    1. Nope, nothing new I’m afraid. The girl minifigure has the light blue fair isle print that the grandma in Fun In The Park has, and the boy minifigure has a green v-neck sweater with scarf.


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