Yesterday the final edition of the Lego Club Junior Green Brick Magazine arrived for my 4 year old. 

Lego announced some time ago that it would no longer be producing the Green Brick magazine (which is aimed at the younger, Duplo/Juniors age group), stating that:

We feel that content available online and through the App Store is much better suited to our youngest members.                      

I’m kind of sad about this. Kids nowadays already spend a lot of time playing games & watching videos on iPads or their parents smartphones – a physical, printed magazine is a great resource for getting them to put the technology down and reach for a crayon. My four (very nearly five) year old has been receiving the Green Brick Magazine for about 2 years now, and it’s been so lovely to see how excited he is when it arrives in the post and sits down to flick through the pages. 

I don’t mean to sound ungrateful, I think it’s fantastic that Lego put the resources into producing, printing and distributing magazines free of charge to thousands of kids (and AFOL’s I’m sure!!), I just think it’s sad that the newer generation of littler kids are going to miss out.