Lego to cut 8% of workforce

It’s our hobby but for over 18,000 people Lego is their livelihood, so this is really not good to hear. For the first time in a decade revenues have fallen at Lego. According to today’s Financial Times: Revenues fell by 5 per cent in the first half to DKr14.9bn ($2.4bn) while operating profit dropped 6 […]

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David Beckham Builds Lego

David Beckham with Lego Disney Castle

Yep. Especially for his daughter Harper. Jealous of a 6 year old, who moi?  Well kind of but not really. Yes I’m jealous because Lego Disney Castle, but no because I would want to be the one building it!! But hey, who’s to say that she didn’t help out – I’m not going to berate […]

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Build the Future – Lego Campaign

Lego Build the Future Campaign Astronaut

How beautiful is this campaign in both it’s concept and the finished product? We utilize the visual of a kid building with Lego bricks in the shape of his or her dream career. The Lego bricks that are being built symbolize the kids’ development, which gradually grows bigger and closer to their dream future.  – Ogilvy […]

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Majestic Micro

You really don’t need thousands of Lego bricks to create your own Lego kingdom. Microscale Mountain Hall by Avocado Butters. Sweeping turrets, houses clinging to the side of a rocky precipice, steps leading up to the arched entrance to the castle fortress – all packed onto 14×20 studs. This build was uploaded to Flickr 7 […]

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Perfectly Imperfect 

Lego Brownstone Build

When the little details of imperfection add up to create a perfect Lego building

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Toarushi Street by Nikita Lazarev

Inspired by the streets in the Crows X Worst manga series. I know nothing about the manga series that inspired this build, but I love the air of quietness and stillness that it has – it allows your imagination to run riot, to wonder what’s going on behind those walls.   But it’s more than […]

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