How beautiful is this campaign in both it’s concept and the finished product?
We utilize the visual of a kid building with Lego bricks in the shape of his or her dream career. The Lego bricks that are being built symbolize the kids’ development, which gradually grows bigger and closer to their dream future.
– Ogilvy Thailand vice chairman Nopadol Srikieatikajohn
It’s not surprising that the campaign won four awards at the 2017 Cannes Lions Festival of Creativity (which is kind of like the Oscars of the Advertising world).
Read more about this award winning campaign here.