Just imagine getting to do work experience at Legoland. 7 year old Stanley got to live that dream – and all by his own initiative! Stanley applied for a position for a Stand-In Model Maker that Legoland Windsor had advertised, and while they couldn’t consider him for that position, they did offer him a day’s […]
It’s our hobby but for over 18,000 people Lego is their livelihood, so this is really not good to hear. For the first time in a decade revenues have fallen at Lego. According to today’s Financial Times: Revenues fell by 5 per cent in the first half to DKr14.9bn ($2.4bn) while operating profit dropped 6 […]
The world can be a scary place. But no matter what certain media outlets would have us believe it’s not all bad. Not all people are ‘out to get us’, or ‘steal from us’, or ‘kill us’, and most people are in actual fact nice. And kind. Irish Suicide Prevention Charity Pieta House have launched a […]
Yep. Especially for his daughter Harper. Jealous of a 6 year old, who moi? Well kind of but not really. Yes I’m jealous because Lego Disney Castle, but no because I would want to be the one building it!! But hey, who’s to say that she didn’t help out – I’m not going to berate […]
Lego have just announced early access to buy Ninjago city for Lego VIP’s!! Unfortunately my children do need to eat so I won’t be able to avail, but I’m looking so forward to seeing pictures of this set popping up on Instagram!! If you’re a VIP and have €299.99 handy, head over here and buy […]
How beautiful is this campaign in both it’s concept and the finished product? We utilize the visual of a kid building with Lego bricks in the shape of his or her dream career. The Lego bricks that are being built symbolize the kids’ development, which gradually grows bigger and closer to their dream future. – Ogilvy […]